reddit

“The social web has amplified and magnified word of mouth to increasingly expanding proportions. Prior to the social web, if I were to like a product or service enough to talk about it, I may have mentioned it to 5 or 10 people, and maybe 1 or 2 or them would have then told their friends. But now, being hyper-connected means that when I talk about something favorably, or negatively for that matter, I’m potentially thousands or even hundreds of thousands of people. According to the site Twinfluence, I have a total potential reach on Twitter of about 1.3 million people. And that’s just lil’ old me!” source...