"We discovered that only about half of your digital footprint is
related to your individual actions—taking pictures, sending e-mails, or
making digital voice calls. The other half is what we call the 'digital
shadow'—information about you—names in financial records, names on
mailing lists, web surfing histories or images taken of you by security
cameras in airports or urban centers. For the first time your digital
shadow is larger than the digital information you actively create about
yourself."” source...
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