“This is simply a move to increase the number of users who have Yahoo search as default in their browser, it’s a lot easier to rebrand another companies browser than it is to create your own browser from scratch as Google did. Firefox 3 for Mac is available from Mozilla direct, yet Yahoo haven’t got around to creating their rebranded version yet. If the download button had been a direct link to Firefox’s website then this move could be seen as a direct attack on Microsoft, but because it’s been branded their are other reasons.” source...
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