“Why some social sites have great success while others fail to reach out to the users? In his interview to Buzzwatch, Clay Shirky draws the attention to the fact that in most cases, “the software that launches with the fewest features is the stuff that takes off”. Going along the same lines as several authors advocating for simplicity on the web, he argues that the key to success for social software is “a brutally simple mental model [...] that’s shared by all users”.” source...
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